- mass advertising
- широкая рекламная кампания с использованием всех видов и форм рекламы
English-russian dctionary of contemporary Economics. 2014.
mass advertising
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mass advertising — ➔ advertising * * * mass advertising UK US noun [U] ► MARKETING advertising designed to reach large numbers of people, by using television, radio, newspapers, and the internet: »A mass advertising campaign was mounted … Financial and business terms
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
Mass collaboration — is a form of collective action that occurs when large numbers of people work independently on a single project, often modular in its nature. Such projects typically take place on the internet using social software and computer supported… … Wikipedia
Mass media — refers collectively to all media technologies, including the Internet, television, newspapers, film and radio, which are used for mass communications, and to the organizations which control these technologies.[1][2] Since the 1950s, in the… … Wikipedia
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Mass Observation — was a United Kingdom social research organisation founded in 1937. Their work ended in the mid 1960s but was revived in 1981. The Archive is housed at the University of Sussex. Mass Observation aimed to record everyday life in Britain through a… … Wikipedia
Mass-Observation — was a United Kingdom social research organisation founded in 1937. Their work ended in the mid 1960s but was revived in 1981. The Archive is housed at the University of Sussex.Mass Observation aimed to record everyday life in Britain through a… … Wikipedia
Advertising-free media — refers to media outlets whose output is not funded or subsidised by the sale of advertising space. It includes in its scope mass media entities such as websites, television and radio networks, and magazines. The public broadcasters of a number of … Wikipedia
mass mailing — UK US noun [C or U] ► MARKETING the posting of advertising or similar material to a lot of people at one time: »The federal agency will conduct a mass mailing to affected businesses. → Compare DIRECT MAILING(Cf. ↑direct mailing), MAILSHOT(Cf. ↑ … Financial and business terms
